Introduction “A rupee saved is a rupee earned.” The biggest online store and India’s successful shopping sites, stick well to this old saying because it is back again with a massive string of sale events of 2020. The eCommerce sale brings enormous discounts on all items so that the consumers can purchase items in their wishlists. When it comes to …

Marketing is all about reaching out to customers with a credible and persuasive message. After the arrival of social media, many people were inclined to write off email as an effective mode of communication saying that it was too common and uninteresting to hold the attention of the Gen Y customers who are more used to the excitement and the …

Commercial activities have the long drawn past which goes back to the early days of human civilization. The exchange function has helped the market to emerge both factually and conceptually. It is the age of information which started its journey not very long ago but has acquired a well enough pace in quite a short period of the advent and …