In the free market, customer is king. The burden actually lies on the business to attract new clients and retain old ones. This is where market leaders flourish while other companies fold their operations.
An example that proves the importance of customers is the airline business. They tend to reward loyal customers with their frequent flyer programs.
Frequent Flyer Programs
Basically, a customer’s points are directly proportional to their distance flown with the airline. If one rises, so does the other.
Membership schemes like Emirates’ Skywards and Qantas’ Frequent Flyer Programme reward their passengers accordingly.
However, one might wonder what the ultimate benefits of such plans are. In case customers are not sure how to manage their points well, they can use services like https://www.pointsbank.com.au/.
Furthermore, we can look into a couple of airlines to understand how these rewards benefit customers.
Constantly ranked as one of the world’s biggest airlines, Emirates carried an estimated 56 million passengers in the fiscal year 2016/17.
The global aviation giants also offer its passengers various benefits. Their membership plan, called Skywards, is divided into four tiers, namely Blue, Silver, Gold, and Platinum. Each tier has different advantages.
Passengers who enjoy Platinum status can reap its unique favours. These benefits can be availed when planning your trip, at the airport and while boarding also.
When planning their itinerary, a Platinum passenger has advantages like gold seat nomination. They can choose a fellow passenger like their spouse or child for gold membership. Once they obtain that status, they too can enjoy the best the airline has to offer.
Other benefits include a choice of premium seating in Business and First class service also. They can do this even when limited seats are available. They can also purchase upgrades instantly, even on board. This includes better meals and extra luggage allowance.
Benefits follow a passenger all the way to their destination, where they can get priority luggage delivery on the conveyor belt.
The flagship airline of Australia, Qantas launched the Frequent Flyer Programme in 1987. The service hit the 10 million mark in 2014.
Their highest membership category is called Platinum One. Similar to Emirates, passengers can give complimentary membership to their next of kin. They have their own dedicated on board team and will be served upgrades on an urgent basis as well.
They also have access for two to the Qantas Club lounge. Complimentary seat selection and additional leg room make up other benefits to Platinum One passengers.
Moreover, further advantages at their disposal include compound bonus points when they travel and access to the MCA in Sydney, where customers can sights like the Sydney Harbour Bridge.
Since Qantas are officially aligned with Emirates, Platinum One members have priority check in, express immigration and extra luggage allowance of up to 20 kilograms on the latter.