SMS Marketing Campaign for Your Retail Business: Being an entrepreneur, you are probably aware that running a retail business successfully is never an easy task. There are numerous obstacles which you need to overcome to achieve this objective. One of them is how to connect with your customers and ensure their loyalty to your organization. This is because, without them, you may find it impossible to make your mark in the marketplace. They are the ones who buy the brands products your establishment sells in this environment. This is the reason why you need to ensure they keep coming back. Only then can you witness a significant increase in your bottom-line profits. One way of achieving this objective is through marketing via text messages.
Why do you need to rely on SMS marketing as a retailer?
In recent decades, there has been a significant increase in the number of people owning smartphones. They generally use such devices in a variety of ways. These could include downloading popular mobile applications, listening to music and sending emails. Some even use them to upload their social media profile. Research shows that even today 97% of all mobile phone users still send and receive text messages.
Moreover, almost 90% of such individuals read them within 3 minutes of their delivery. This simple statistic can tell you a lot about the behavior of the people who constitute your target audience. If you want to gain the competitive edge in the market, you need to come up with it an effective SMS marketing campaign. It should also be a critical component of your overall marketing strategy.
5 Key benefits of using SMS marketing for your retail business
Even today, many entrepreneurs owning retail businesses have doubts about the effectiveness of SMS marketing. They believe that it involves huge investments in suitable mobile applications. It is also not possible for them to connect with their customers at a personal level through this medium. This raises the question of whether they can achieve a return on their investment (ROI) they desire. Experts specializing in this field say this is a misconception on the part of such people in the business. They point out the following important five benefits of implementing an effective SMS marketing campaign for retail business:
1. A simple way to keep in touch with your customers
Devising an effective SMS marketing strategy and executing it is a simple way of connecting with your customers. You are probably aware most people carry smartphones wherever they go. Even individuals who make up your target audience are not an exception to this trend. This allows you to communicate with them at a personal level. You could tell them of special details they can avail, send courtesy messages and the launch of new products on such devices. It is also possible for you to invite them to events your organization is likely to hold on special occasions. This goes a long way in boosting their loyalty to your establishment.
2. Cost-effective mode of advertisement
Contrary to what most entrepreneurs believe you do not have to burn your pockets to launch an SMS marketing campaign. In fact, research in this field shows it is far cheaper in comparison to traditional modes of advertising. Moreover, you are in a better position to achieve the results you desire. With a simple text message, you can to reach out to thousands of customers at the same time. This is a fact which you cannot afford to overlook at any costs. To know more about this aspect, you just need to browse through credible companies like SimpleTexting on the internet.
3. The boost in customer response
Experts say the probability of your customers reading a promotional message you sent them via SMS in higher than other marketing modes. Even studies in this field confirm that the open rate in the case of SMS is relatively higher than an email. Such professionals further clarify that on an average it takes only 90 seconds for a person to read a text notification. Moreover, there is 45% chance he/she is likely to respond to such a message. This means that by launching an effective SMS marketing campaign, you can grab the attention of your target audience. It could result in more business and an increase in bottom-line profits for your organization.
4. Get a better insight into your target audience
SMS marketing is an effective channel via which you can learn more about people who constitute your target audience. They are likely to respond positively to market surveys you launch via this mode of an advertisement than any other. Moreover, it takes them less than 5 minutes to send their replies to such messages. However, the data you obtain can give you a better understanding of their purchase history and profile. The information can help you restructure the products you come up with to meet their needs. This helps to boost customer engagement in the long-run.
In the case of emails, entrepreneurs generally need to ensure their promotional messages are able to bypass numerous filters. The last thing these businessmen want is for their messages to end up in spam folders of customers’ email addresses. It results in a waste of time and money. However, this is not the case with SMS marketing. Owners who launch campaigns via this mode of advertisement can communicate directly to their customers without hitting such barriers.
SMS marketing is an effective way for entrepreneurs owning retail businesses to reach out to their target audience. It is cost-effective and can ensure lucrative returns on their investments. This is a far cry from what most traditional forms of advertisement are able to achieve. These businessmen can also get a better insight into the purchase history of such people when they opt to use SMS marketing. This puts them in a better position to customize their promotional messages to suits the profile of such customers. It acts as a catalyst in boosting their engagement. The above five benefits should be enough to convince you that it is a necessity for your business if you want to be a cut above the rest of the market.