“The new Durex ad is cute. It brings the attention back to the category but I think people are still going to continue carrying the condom in their wallets. We’re not carrying them to work yet, are we?” quips ad guru Alyque Padamsee. If the advertiser is to be believed, the millennial’s fundamental problem is no longer HIV, family planning …

“The new Durex ad is cute. It brings the attention back to the category but I think people are still going to continue carrying the condom in their wallets. We’re not carrying them to work yet, are we?” quips ad guru Alyque Padamsee. If the advertiser is to be believed, the millennial’s fundamental problem is no longer HIV, family planning …