Online food ordering and delivery platform Swiggy raised a pretty good amount of funding of 16 million USD in its 4th strategic round of Series D funding through the help of existing investors as well as Bessemer Venture Partners.
The Indian online food aggregator will put its raised funds into the upcoming phase of growth along with improvised customer experiences. The funds will be used in upgrading present technologies, thechain of restaurants, wider ranges for food joints to choose from, better delivery efficiency, and so on.
Earlier the firm raised as many as 35 million USD in January 2016 from its existing as well as new investors. Similar modus operandi was taken in the recent funding too. The angel funding included thelist of investors like Singapore-based RB and New York-based Harmony Partners. AS of now, the total funding Swiggy has raised comes to 75.5 million USD.
According to Sriharsha Majety, Co-Founder and CEO, Swiggy, “Our strong growth in the last few months shows that our customers are increasingly becoming accustomed to a new behaviour of ordering food for the experience, rather than only for convenience. Our vision is to change the way India eats and we want to be the top-of-mind recall for the users for all their four meals a day.”
The online food order and delivery startup recently reshuffled its senior management and leadership team thus by recruiting in new posts such as vice presidents across various regions in varies segments like marketing, product, HR, design and finance. The high dignitaries appointed for their post will be responsible for instrumenting along with shaping the strategies thus ensuring the firm’s leadership position in the fast-growing marketplace.
