The smartwatch market today seems to be heading towards a steady decline as reports and surveys from IDC reveal that Smartwatch shipments declined by 51.6% year-on-year. Sales reportedly stand at 2.7 million units for Q3 2016, down from 5.6 million in Q3 2015 which is quite a nosedive on a commercial point of view.

Although Apple hasn’t released sales figures for its Watch, IDC estimates 1.1 million unit sales during summer 2016, which makes for a significant 71.6% drop compared to summer 2015. the tech giants based in Cupertino still dominates the smartwatch market in the US however but a dip in the demand and purchase of these wearables might just be something to worry about.

Smartwatch sale decline

The IDC report for smartwatch brands which run third-party apps in its market state

  • Apple’s year-on-year decline in terms of its Watch device shipments was 71.6%
  • Garmin was the only brand to show growth with shipments of 0.6 million in the third quarter of 2016 compared with 0.1 million in 2015
  • Samsung shipped 0.4 million of its Gear and Gear2 watches in both 2015 and 2016
  • Lenovo, which makes the Motorola branded Moto 360, suffered the biggest drop with shipments down by 73.3%
  • Pebble also slowed from 0.2m to 0.1m shipments

However, Flipkart, one of the largest e-commerce platforms in India, witnessed an opposite trend in the smartwatch sales over the past year. “Our smartwatch sales grew by 312% (on a small base), JAS 2016 over JAS 2015,” the company said in an email statement.

Are smartwatches really on a steady and permanent decline? Or is it just a temporary setback for the wearable market? We’ll find out soon enough.

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