SEO Rankings Drop – A Step-by-Step Guide to Recovery: Have you experienced massive SEO ranking drop on your website pages? Are you looking for a way to recover and get to the top? Do not worry! SEO rankings drop can happen to anyone. All you need is use tools such as Serpbook which provides rank tracking reports.
It may be possible not to point out to any issue yet there is massive drop giving you a headache. Various problems may lead to such decline. There may be internal link mess, or the site may have lost multiple links. The worst part is Google updating algorithm for ranking, and you fail to tally. Various issues can cause this drop.
The good news is there are some essential steps to help you recover and get back to the top again. To succeed in this, there is the need to know the steps and actions to take. Having the right knowledge will enable you to get to the top and recover from the drop. Want to recover from SEO ranking drop?
Here is a step by step guide to recovery:
Verification of the rankings change
The truth is your site has had dropped in the SEO rankings. In most cases, you can notice the small difference because of issues with localization with the tracker. Also, the tracker may have picked some ranking Google experiment.
- Ensure that the tracker picks up organic data to your website. At this time, monitor the data both before and after the ranking drop to know the relevant issue. Also, ensure you note the downturn well. Observe it during weekends or if the fall is happening weekly.
- Do tally of the reports with that of Google tracker. There is the option of using the section for search analytics so that you can monitor clicks as well as impressions simultaneously.
- You need to know whether the rankings drop a verified one and now continue with the rest of actions you should take.
Analyzing what may be a possible cause
Use of Google’s algorithm
Google has a tendency to rolling out updates without giving any warnings. However, this is something that you can handle. To successfully deal with this situation, you should ensure you have SEO allies that are serious to keep you updated on any changes and tricks made. After comprehending the move, you have the chance to strategize on the various ways of the SEO practices.
Losing site links
There is need to have a report for the site links that were lost from various sources such as Majestic. These are sources that are reputable, and they keep updating. There is need to identify if there has been a drop of a link on the whole website or if it is on a specific page or page groups. It could also be particular inbound links to specific pages.
The best part with analyzing the main areas you are likely to encounter the problem of the drop is to understand better the possible solutions that you may want to take. After the validation of sources where the rankings drop had occurred, you can now start thinking of how you can get the links back. Consider reaching out to the providers of the links or your team so they can replace those links.
Updating the structure of the pages
You can use several things for identification of whether there has been changing that you can notice in the pages or not. Some of these minor changes include keyword density change which is against the requirement by Google SEO, removing targeted keywords from headers and a slight change in URLS. You will use this to for determination of whether Google can use them well to access the pages from search results properly. After identification of the change, you need to reset, and you will be ready to continue with your business!
Bringing other internal links to the Website’s pages
One of the primary factors for the dropping of SEO ranking is link equity. Ensure that there is no change brought to target pages, targeted keywords and internal links navigation. If you introduce any changes, there is the need for reconsidering the structure of the site and ensure the content is controlled systematically. You can consider things such as footers, headers, blog posts and Meta descriptions among others.
Ranking of the page is necessary
You need to know that Google is serious about machine learning for determination of ranking for any specific page. Google tends to measure your page’s popularity with the basis of the duration of user’s visit from different parts of the world. It does this instead of considering clicks per rate that is obtained from your tracker.
That is why it is advisable to consider removing things such as pages that take long to load, external redirects of the link low valued CTR and bounce rates pop-ups. The best part is this can help you in boosting the SEO ranking on the whole and creation of levels of popularity among those using internet services. You should know that people tend to avoid sites that are geared towards providing a large number of ads and clicks.
Market Competition is essential
It would be a great benefit for you to ensure you are carefully watching over your competitors. There is the likelihood of your website having no issues yet you still see a drop in your rankings. Such a phenomenon occurs when your competitors bring techniques that may be advanced to enable them to boost their rankings. The best way to deal with your competitors is ensuring that you stick to the latest trends in the market. Updates and implement these techniques in your website and you will deal with competition.
Google keeps on updating hence you need to keep learning the new tricks that you can use. Once you master these tricks, you can always be on the top of the rankings. Best SEO Expert in Dubai offering a cost-effective solution for small, medium and large-Scale businesses for the last 7+ years to improve their website search rankings.
Are you looking to improve and recover from SEO ranking drop? Make use of the step by step guide to recovery and get surprising results. Do not panic if equipped with these steps, and you can recover with ease and get back to business.