Not a long time back the country’s one of the leading on-line shopping web portals ‘Yep Me’ inaugurated an Offline Store in NCR, exact location to be as DT City Centre Mall, Gurgaon in January 2016. The idea became an instant hit carrying forward its 4 more stores in the same city at different locations. At the current stage of speedy growth, the company is planning to open 400 offline stores all over India by this year. The online shopping site ‘Yep Me’ is willing to stay present in more than 500 towns and districts within 4 to 5 years span of time.
The idea of on-line shopping is a great muse till date, but still going for a window shopping or visiting store physically has its unique charm which won’t fade away so quickly. Thus, such step would help make the company earn in triple or more with sales. Termed as omnichannel retail by root, the online stores would help customers buy apparels with much feel and letting them know the specific quality. Equally trying them on or rejecting it would be the prime concern to meet customer satisfaction prodigy.
According to Vivek Gaur, CEO Yep Me, By the end of this year (FY 2016-17), number of retail stores will be 400, which would be around 600,000 sq ft. Out of this 400 outlet, 20% will be metro and rest all in small scale dwellings. In fact, 70% of the shipments are made to smaller towns, while the rest are made to cities. Customers can shop in Hindi, Tamil, Telugu, Kannada and Malayalam which has had a direct impact on customer’s lifestyle.
The offerings at offline stores made of international standards subjected with interactive guidance as well as a large display so that customer may choose a product in an appropriate manner. The available products’ take and try policy will eventually help in increase in demand and sales.
The sole motto of the company is to open 1000 outlets within 4 to 5 years which include an aggressive growth in present fiscal year. The outreach will include small towns and districts so that target audience of all levels could meet the means. As of on-line shopping website, it has joined hands with Amazon India, U.S., Flipkart, etc. so that brand power is made up universally.
Despite Bollywood superstar Shahrukh Khan as its Brand Ambassador, online shopping site ‘Yep Me’ has always offered its end users with low cost and affordable clothing, accessories, etc. thus, contributing to higher sales in all type of cities and societal segments.