Mogae Media, India’s one of the biggest mobile marketing service provider which helps various businesses to stay connected with smartphone users in all spectrum has raised the fund of almost 100 crores INR so as to rebuild digital marketing or e-commerce companies.
The sole motto of the company is to invest those digital firms and innovative mobile sectors mostly startups specifically focusing towards F&B, logistics, local mobility, etc. which are based on mobile services. Individually looking towards those companies which have a famous brand image but lost due to cash or lack of consumers.
According to Sandeep Goyal, Owner and Chairman of Mogae Media,Analytics, mobile ad serving platforms, programmatic buying on the mobile, mobile fulfillment and mobile targeting are areas that Mogae Media is keenly focussed on. Any acquisition or investment in this space intrigues the interest of the company immediately.
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Mogae Media was started in 2012 after Sandeep Goyal sold 26% stake of Dentsu India in 2011 probably for 240 crores INR. Dentsu India is joint venture headquartered in China began in 2003. It soon generated revenue of Rs. 11 crores in 2013-14 to Rs. 75 crores in 2014-15. As of now, it is targeting towards reaching 200 crores INR of revenue. In 2015, he launched Tango Media, to focus on performance advertising in mobiles. It is an entirely owned subsidiary of Mogae Media.
Tango Media helped to serve B2B2C, hence approving to offer the brands to connect TV commercials to customers for better connectivity through smartphones. Apart from these, it also launched patented technology that enables customers to dial a name merely rather than dial a number. This particular mobile call-to-action tool would be a game changer in the way brands connect with their end consumers.
In August 2015, a memorandum was undersigned with Zero tap, a start-up from Germany, so as to provide the platform for advertisers to purchase media spaces on mobile phones with the help of real timing bidding depending on browsing history.
An alumni of Harvard Business School along with former Country Head have been expected to join hands in investment procedures regarding various startups. Also, few of his HNI mates are likely to partner in investments.
On today’s date, the company has made a goodwill with famous brands likeKellogg’s India, Urban Clap, Star TV, Hero, SAB Miller, TATA Motors, Yes Bank, Axis Bank, Kansai Nerolac, Discovery Channel, DSP Black Rock, Max Life Insurance, and so on.
