In what is likely to revolutionize the e-tailing market in India, global tech giant has joined hands with home-grown e-commerce major Flipkart to provide cloud-based services for the future. At a Microsoft AI conference in Bengaluru today, Microsoft CEO Satya Nadella and Flipkart co-founder and CEO Binny Banal announced the strategic partnership. The Microsoft Azure platform will be used as the public cloud for the new venture. The Azure platform, which is cloud-based, will provide Indian consumers with the best possible online shopping experience.
Flipkart will look to useMicrosoft’s dominance in the cloud-based technology market to impact daily shopping, according to the two companies. Nadella went on record to state that in the past year, an estimated 2000 startups had started using Microsoft’s cloud and the partnership with Flipkart was the need of the hour. Microsoft’s cloud platform, AI capabilities and machine learning capabilities already present in Azure would be leveraged to provide hand-picked shopping options for existing and potential customers. The Azure, platform also incorporates the Cortana Intelligence Suite and Power BI, which is Microsoft’s proprietary interactive data visualization set of tools
Flipkart CEO Bansal also stated that the partnership would “make online shopping more relevant and enriching for customers,” as reported by India Today here. Bansal also revealed that Flipkart had a ten-year business plan which they were sticking to. The next goal for Flipkart, which boasts of a 100-million strong customer database, is acquiring500 million customers.
Experts and industry analysts suggest that AI and machinelearning is the future of e-tail. Microsoft’s global footprint will also aid in Flipkart’s growth. Bansal elaborated further, citing the example of Myntra, a brand which Flipkart owns. Flipkart employsan estimated 20,000-25,000 people who work in their supply chain. The strategic partnership will also aid in their work and make their decisions simpler to take.
The Microsoft Azure platform will start with computing infrastructure. Subsequently, advanced cloud technology and analytical tools will be added to Flipkart’s existing facilities. The Power BI suite of tools will also aid in making cloud-based operations safer and simpler to use. The Azure platform will also influence merchandising, advertising and customer service.