Life on Air has officially announced that Meerkat, one of the most popular apps of 2015, is no more. Meerkat took the world by storm when it first landed in February last year. The mobile app gained a number of fans in its first few weeks of existence for its sheer originality. The app basically turned users’ mobile phones into live video streaming devices by connecting to their social media accounts.
But Meerkat’s popularity was cut short upon the arrival of rival app Periscope. The latter was then suddenly acquired by Twitter, allowing the microblogging platform to eliminate the involvement of third-party platforms for streaming purposes. Periscope profited massively from the deal and its user base grew by the day for being associated with Twitter. Meerkat’s fate was sealed.
Now Life on Air’s co-founder and CEO Ben Rubin has made an announcement via Twitter that the app has been removed from app store listings. Further investigation reveals that Meerkat’s website has also been rendered inactive. However, Rubin added, now that Meerkat has been officially closed, the company was now fully focused on their current project, Houseparty.
We just removed Meerkat from the AppStore ? bitter sweet moment seeing it go while celebrating @houseparty
— Ben Rubin (@benrbn) September 30, 2016
Houseparty is a video calling app that lets users conduct group video calls, allowing up to eight people to simultaneously join in on a conversation. Users can spot friends on their contacts list who are online at the same time and enter a call with them with minimal fuss. The development of the app was shrouded in secrecy by the company, and although there wasn’t any hype surrounding it during its early days, Houseparty has steadily gained a lot of popularity for making video calling a much less inconvenient affair than before. According to its creators, the simplicity and format of Houseparty encourages its users to have frequent conversations with their near and dear ones. In fact, reports state that the app has a user base that is close to $1 million already.
The developers say that they had realized pretty early on that public live streaming wasn’t a thing that people did regularly, which is what brought about the downfall of Meerkat. Houseparty, on the other hand, has proven to be more than a passing phase among young users who return to the app time and again to be in touch.