Instagram is among the most popular Social media platform. With its beginning in late 2010, and has been under Facebook since 2012. When Facebook purchased it back then, it only had 30 million users, but the audience has expanded greatly to one billion users today and counting, according to the CEO of Instagram.
When you are looking to market a brand or a business, it is very important to understand the demographics of Instagram users, and not just look at the total numbers involved. In fact, knowing the people that you are targeting to see your content is the secret to success of your account, as well as your influence on the platform.
If you are going to begin an advertisement campaign or you are looking to expand your reach while also increasing your custom and automatic Instagram comments, then there are certain demographic data you need to look at.The
Instagram age demographic
In a society that looks down on millennials for various reasons, the opposite is happening on Instagram – they are the bread and butter of this site, and are the reason behind its explosive growth. For instance, the users under the age of 35 comprise greater than three-quarters of the 800 million active accounts around the world.
In terms of specifics, the majority of these millennials are in the age groups of 18 to 29 years, as 71 percent in total state that they are active Instagram users today, an increase from 59 percent in 2016. In this, 55 percent of them enter the app at least twice a day to check on updates from their followers and friends.
On the other hand, 24 percent of teens say that they prefer Instagram compared to other social networks – even Facebook. In fact, the platform is only second to Snapchat, which is preferred by 47 percent of teens.
The platform has also seen an increase with older people, for instance the 50 to 64 years demographic, one of the last age groups you expect to use the platform. Now, 21 percent of them use the site, which is an increase from 18 percent two years ago. These are some of the perfect people to market your business to; as they are able to purchase products and services, as well as encouraging their own followers to buy your products.
The gender differences
If you thought more women are using Instagram compared to men, you are right, although the difference is not very big. About 39 percent of females use the platform, while 30 percent of men do the same. On the other hand, the active Instagram users show an even distribution between the two genders.
An interesting statistic lies in the millennial demographic (18 to 34 years) – there are more males using the platform compared to female, approximately 20 million more. However at the end of the day, any user whose gender is not specified is not included in the survey.
The ethnic demographics
When looking at the United States for instance, the most number of users are black Americans at about 43 percent of the respondents. However, the ethnicity of the users is not asked when a user is registering on the platform, so there is not much on this topic.
The data on hashtags
The state of Social media and Instagram marketing today would be very different if hashtags did not exist. They not only assist in the categorization of content and organization of posts from different users around the world, but they also help to market your posts to a wider audience. This is why they are among the most important factors in the most prominent marketing efforts, especially by the major brands you know of.
They are everywhere, even in offline conversations and online talking to billboards, and mass media. When you use them in your posts, they help to increase the awareness of your business and what it is about. It is therefore, not surprising that seven out of the ten most prominent Instagram hashtags are branded ones.
As many brands continue to increase their dependence on campaigns that are user-generated, the importance of hashtags will only continue to increase, as the promotion and acquiring of content from Instagram will increase. For instance, it is important to note that if you put at least one hashtag in your post, you will get almost 13 percent higher engagement, compared to when you do not put any.
The branded hashtags are the best ones to use in the case of marketing your business, since they are unique to an industry or your business. They can involve naming your product, business, or taglines that are related to your niche or industry.
There is an increasing number of businesses using the platform
This is among the most interesting of all the Instagram statistics, especially within the United States. It also acts as an indicator of the exponential growth of the platform, and should encourage you to experiment with it to drive business growth upwards.
The statistics of the growth of business registration on Instagram is about double the numbers from 2016, with an increase of almost 49 percent.
This could be due to a number of factors, but the most prominent reason could be the development of Instagram Business profiles, as well as newer platforms for advertisement opportunities. Many businesses are taking advantage of these features, since they contain benefits regular accounts do not receive. These include ability to analyze data of customers, the contact information being prominently displayed on the bio, and the ability to make ads for your products.
Currently in terms of the number of business profiles, there are eight million today, an increase of 6.4 million from two years ago. The majority of the businesses having these profiles are the small and medium sized businesses.
It is difficult to attract customers or followers on Instagram. But you can use automated tools such as autolikesig which will give you 50 insta likes for free on signup to boost your profile. This will act as launching pad for your business on Instagram.
The emergence of Instagram as a viable alternative in terms of advertising a business is not to be underestimated. Therefore, it is useful to look at these figures and put them to use in your strategies, and make the most of Instagram exposure for the benefits of your business.
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