The news of Google’s carrier billing plans have been doing the round for times now. Well finally, its official that Idea cellular is partnering with Google and offering a chance to pre-paid users to buy apps, make in-app purchases etc. The bill of whatever you have bought from Google Play Store will be addeddirectly to your monthly mobile bill. This will negate the use of a credit card.The facility has been expanded to prepaid users too.
At the Reliance Games PGConnects,Country Director (India & South Asia),Anurag Sachdeva revealed that credit cards have got limitations which comes cross as the real barrier at generating revenues in India.
Speaking of Idea’s tie-up with Google,Chief Operating Officer – Corporate, Idea Cellular,Mr. P. Lakshminarayana said, “Idea has been at the forefront of the internet revolution and has built a robust network through an extensive 3G and now 4G rollout. With capabilities to provide wireless broadband services to nearly 880 million Indians, Idea is well poised to take the lead in the way content is served to an increasing army of digital savvy users. This tie up with Google Play creates a vast set of opportunities for Idea subscribers and also builds a secure gateway to the digital world.”
Purchase via credit cards are going to very easy considering the fact that the credit card penetration in the country is less than 3%. In a recent interview Bango CEO Ray Anderson revealed howGoogle Play carrier billing in India would be great for the company. Idea has got around 182 million subscribers and therefore offers an enormous online commerce market. Bango will enable Idea users toenjoy the complete app store experience via auniversal payment method.
We’ve heard that Idea has also teamed up with Angry Birds-maker Rovio as well as. The CEO of Reliance Games, Amit Khanduja has informed that what the company seeks to offer in India is pretty unique. The contents will be available in regional and locallanguages.