Ringing Bell is the name of the company known for launching the controversial cheap smartphone Freedom 251. The row began because the device was available at an exceptionally cheap price Rs. 251 ($4 approx). But despite the storm it created that the tax department raids the Ringing Bell office, the company has now announced they’ll begin delivery of the handset from June 28 to registered users.
The Noida-based company’s Managing Director Mohit Goel said, “we will start shipment of Freedom 251 from June 28 to customers who paid for it earlier on COD (cash-on-delivery) basis.”
Tor recalls, Ringing Bell began selling its handset in February, which back then, was pronounced as the world’s cheapest handset. When people went gaga over trying to buy the handset, many found the whole idea a little suspicious. The handset swirled around the controversy of being a fraud scheme. Due to the tremendous response, the website crashed more than once during the two-days sale.
Ringing Bell officially confirmed that they received an order of around 30,000 prospective buyers. That is 30,000 people have already paid for the device and around seven crore people have registered for the handset. The company has said that they’ll be delivering the phones on COD (cash-on-delivery). When asked how Ringing Bell is providing such a phone at this little price, Goel only informs that the company has a foolproof plan to support the price.
Key Specs of Freedom 251 –
- Display: 4-inch
- Resolution: 540×960 pixels
- OS: Android 5.1
- Processor: 1.3GHz quad-core
- RAM: 1GB
- Internal Storage: 8GB
- Rear Camera: 3.2-megapixel
- Front Camera: 0.3-megapixel
- Battery: 1450mAh battery
Earlier, Ringing Bells President Ashok Chaddha explained that the manufacturing cost of the phone is only Rs. 2,500 but the cost is recovered by following certain measures like reduction in duties and creating an e-commerce marketplace, economies of scale and innovative marketing. The manufacture of the phones in India (Noida and Uttaranchal) has lead to a 13.8 percent savings. Chaddha had said, “Two plants will be set up for Rs. 250 crores each with a capacity of 5 lakh phones. The money will come in the form of debt and equity (1.5:1)”.