Flipkart Plus Launched on August 15 Check Service Details: We all love Amazon Prime, don’t we? All of the best features doled out in one unique befitting program helps us get customised solutions like we all love and want. Well, to make the competition even Flipkart is all set to launch its Amazon Prime’s rival Flipkart Plus. The loyalty and benefit programme went live on August 15, India’s Independence Day. A very clever marketing gimmick on Flipkart’s end.
Based on the official announcement on Flipkart’s website, here is the scoop, ‘On India’s 72nd Independence day, reward yourself with a slew of benefits as Flipkart launches Flipkart Plus, a one-of-a-kind no-fee customer benefits program with a varied range of benefits, rewards and complimentary gifts. With absolutely no strings attached.’ This is also Flipkart’s second attempt at doling out a versatile loyalty programme offer for their customer base.
The Flipkart Plus loyalty offer will present its Flipkart customers with a range of benefits and comforts. Here are a few details on what the offers are likely going to be and some more information on the overall Flipkart Plus programme. And is it similar to Amazon Prime? Let’s find out!
Same lines or poles apart?
Flipkart Plus is quite similar to Amazon Prime in terms of its loyalty program and benefits. Flipkart’s loyalty programme launched in the market nearly after two years later than Amazon Prime in the country.
No subscription fee
Yes, you read it right. Flipkart plus does not charge any subscription fee for all the members subscribing into the loyalty program. The customer loyalty program is entirely free. Unlike, Amazon which offers is Prime subscription at a price of INR 499 as an introductory offer. Presently Amazon Prime’s subscription annually is a fee of INR 999 along with a monthly fee of INR 129. That is quite steep a price for a loyalty program. This may lead to loyal customer base pleading their love to Flipkart Plus.
This service will definitely give an edge to the Flipkart users. Once enrolled the customers will be given a speciality status on the Flipkart customer list as they will gain access to various exclusive member benefits and offers. All the Flipkart Plus members will get exclusive and key benefits such as:
- The option to get faster and free delivery
- Early access to merchandise which has a limited number of products to sale
- Early access to the new smart phones launched
- Additional discounts during a sale
- Priority customer support
- Also, the members will get early access to products during a sale
With a heap of these advantages it will be a struggle for Flipkart employees to handle the footfall on their website waiting to get these subscriptions.
Whilst discussing all of these really great advantages, let us also figure out how will the Flipkart Plus loyalty programme work?
For every purchase that the customer makes on the website, Flipkart will present with them ‘Flipkart Plus coins’. The program is powered by the powerful currency called Plus Coins, said the website on their official announcement and launch of Flipkart Plus. These Plus coins will be stored in their online wallet in their account and can be accessed later to make more purchases from the company’s website. Although it is still not known if the consumers will get Plus coins on all purchases or on specific categories products. Also, it is not yet established if the consumers can use their earned Plus coins on all the products or on specific categories.
One more positive aspect about the Plus coins is that the consumers can use these websites like Zomato, MakeMyTrip, BookMyShow and some more platforms as well.