The concept of branding extends far beyond just a company’s logo, extending up to a business’ core values and the interaction made with customers and suppliers. Particularly in fashion, branding aids in creating and maintaining the reputation of a company, as well as reflects customers’ perception of the organisation. Furthermore, it allows entrepreneurs to build strong loyalties among employees and a sense …

Top Wedding venues in Chennai: Marriage is the most sought-after event of your life. Your big day should be blissful and filled with beautiful reminiscences that you will treasure for a lifetime. But it’s so tough to keep track of everything related to planning a wedding. And when it comes to planning a wedding, the wedding venue is the most …

New Delhi, Feb 13 (IANSlife) Recognising the efforts of unsung heroes who have devoted a major part of their lives for the fashion fraternity and brought fame to the country, India Fashion Awards will be organised in the capital. India Fashion Awards recognises creativity and innovation celebrating exceptional contribution of individuals whose imagination and creativity have broken new ground in …