Essentials to Start a Photography Business – By Anna Kupelian: Photography is a fulfilling hobby for many and can be a profitable business for enterprising individuals. Due to the high demand as well as all of the little niches that need to be filled, photography can be an excellent small business opportunity. Here is the list of essentials to start the business:
In order to get and maintain customers, you will need to produce high-quality results. That is unlikely to happen without a good camera. There are many options out there at different price points and with different features. Ultimately, the specific type of photography will dictate the right camera for you.
Investing in a tripod will allow the camera to remain steady while taking multiple pictures. Multiple camera lenses can offer different results in your photograph. Having a few lenses at all times can help improve the quality of your work. To carry this all around in, a heavy-duty camera bag is a good idea. A broken camera can be the end of your business, so be sure to protect it.
Natural light is usually the most flattering, but when it is not an option you will need to have some studio lighting instead. It may be a good idea to collect a variety of backdrops as well as props to customize photos for your clients if you plan on doing portraits of any kind. Backdrops can be purchased, or you can create them. Props do not need to be expensive or even new, just things that complement the niche you are focusing on.
Computer and Software
In this age of digital photography, it is essential to have a well-running computer with advanced photo editing software. Computers allow you to store your photos easily while you are fine-tuning the final product. An external hard drive can allow you to keep all of your photos safe. A high-quality photo printer for printing out photos and proofs is fundamental.
A website that shows off your work is a great way to attract new clients. You will need a catchy or at least memorable domain name. It is also a good idea to have a social media presence utilizing sites such as Facebook and Instagram.
Businesses always require paperwork at some point. It is a good idea to develop a letterhead that fits your brand. A quotation template formatted in Excel will allow you to quickly calculate estimates for clients. It will show them that you are not coming up with prices on the spot. After your work is done, you will need an invoice to be prepared and submit to them. An invoice template for Word or Excel can help in creating customized invoices with your logo on it, and it is cheap too. Having all of these documents ready to go beforehand will show that you are indeed running a professional business.
As a business, it will be important to keep track of where money is going and how much is coming in. This will help you figure out how to become more profitable as well as prepare you for tax season. It is also a good idea to set up a payment platform for collecting your fees. Clients will appreciate it if you can accept debit or credit cards, so an online payment system or a mobile app would be a good investment.
Proper License(s) and Insurance
In order to make sure your business is legal, be sure to check on any local and state requirements for a business license in your area. It is also an option to acquire business insurance to cover your camera and other equipment if it gets lost, stolen, or damaged.