Ford of General Motors has been a successful car manufacturer in India for the last couple of years. With Ford Fiesta, it made a great impact while Figo maintains its existence in mid-range compact hatchback class. In 2014, it introduced it the signature car, Ford Eco Sport which redefined the class and comfort while keeping the mileage at priority. Now it is eyeing for aggressive expansion. Instead of bringing new models it sticks to upgrade its famous models like Ford Figo in hatchback category and Ford Ecosport in compact SUV category. Ford India has introduced a brand-new ‘Black Edition’ model of its preferred compact SUV, the EcoSport, at Rs 8.58 lakh (ex-showroom Delhi). Owing to rising competitors from the Maruti Vitara Brezza, Ford is hoping this variant will certainly aid them to garner bigger viewers. We have reported earlier that Ford would unveil the Black version of Ecosport soon.
Ford Ecosport Black Edition- What’s New
The Ford EcoSport ‘Black Edition’ will certainly be readily available in three versions – Pattern+, Titanium & Titanium+ and also three powertrains – Ford’s relied on 1.5-litre TiVCT petrol engine with both hands-on and automatic versions, the 1.5-litreTDCi diesel engine in addition to the globally-acclaimed 1.0-litre EcoBoost gasoline engine. The Black Version will certainly offer sneaky all-black outsides including a black grille, black molded headlamps, 16-inch black alloy wheels, black mirror covers, black fog lamp bezel, black roofing rails and Roof covering cross bars. Costs for this variation will certainly begin at Rs 8.58 lakh (ex-showroom Delhi). Price is highly competitive and as per market trend.
Anurag Mehrotra, Executive Director Advertising, Business & Service at Ford India claimed, “Besides an outstanding value for money proposition, the Ford EcoSport continues to be admired for its impressive, head-turning design. The new ‘Black Edition’ accentuates EcoSport’s bold design, giving the compact SUV an even more striking look and a substantial road presence.”