Fashion and lifestyle based e-commerce web portal Fynd has opened a variably new sectionnamed ‘Fynd Stores’ for the retailers scattered nationwide. The website helps brands to showcase their in-house inventions through the platform which has now taken the liberty to open a retail store for ease business. The respective platform will help the retailers to seek an opportunity to increase its sales via omnichannel user-engagements.
The escalation of the startup comes as that now web portal Fynd will work as a physical store where buyers can get to feel, touch and try the product before finally purchasing it. Supported by organisation and logistics convenience, the platform enables itself towards digitalization along with capturing the maximum number of sales of various brands thus building sustainable loyal and benefactor platform.
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According to a statement by Harsh Shah, Co-Founder Fynd through a Press Release, “The conception of ‘Fynd Store’ is in-line with our commitment to empowering retailers and connect customers with precisely the kind of fashion they are looking for. Although Indian customers are becoming increasingly comfortable with online purchases, product categories like apparel, footwear, jewellery and home furnishings, require the physical component to convert a sale. ‘Fynd Store’ allows retailers to engage customers on multiple channels and offer them the best of both worlds- digital as well as physical. This is a one-of-its-kind opportunity for stores to plug loss of sales, cross-sell items and avail of an entirely managed transaction and logistics platform.”
The Fynd Store will help in boosting up to build the country’s first-ever store-driven e-commerce ecosystem where its brand partners enjoy the on-line visibility at top notch rate. Revealing all the inventions to its consumers, the firm manages to keep the extra sort-out stock from the live 40% stock in its storehouse. Consumers easily get to choose the size, colour, etc. from the desired brand hence satisfied looking at the availability of the product. Eliminating the problem of loss in sales, Fynd Store enables customers to browse from an endless range of products through the help on in-store screen.
Despite being a pilot launch, Fynd Store avails all the features for free as it is alreadyassociated with e-commerce portal Fynd. Retailers don’t need to install an in-store screen as the rest of the work is completed by the Fynd team. Other benefits such as payment options, trial options, sharing, trending, invitations, recommendations and so on can easily be drawn into the website. Apart from providing hassle-free shopping and swift delivery, it also supports with order processing, tracking, dispute management, technical fault, troubleshooting, etc.
At present, Fynd (online store) deals with more than 8000 stores thus paying attention to almost 2 lakh customers per day. It plans to expand itself with up to 10 lakh products in the next 6 months along with having 50 clothing store chain across India.