Nowadays, Online video privacy is on a high and is becoming one of the most significant threats facing Pay TV service providers.Pirate video streams are pretty much the easiest (and the most affordable) way to watch content that’s exclusively available on a pay-per-view basis, mostly thanks to users worldwide who know that it’s impossible for copyright holders to take action fast.
In the maximum number of cases pertaining to the issue of video piracy of any ongoing live event,taking down the live feed itself before the event ends is impossible and even if companies actually manage to do it, there are hundreds of similar alternative streams that go live in the meantime.
American multinational CISCO Systems Inc. have, however, found out a way to tackle the present problem in the scenario courtesy of a new tech service called Streaming Piracy Prevention (SPP), which automatically identifies illegal feeds and takes them offline. The SPP service utilizes technology to locate illegal redistribution of content on the open internet and closed pirate networks. Using a forensic watermark it identifies the subscriptions/sessions used to source the content, and shuts down the source through the video security system – all in real-time. The process is fully automated, ensuring a timely response to incidents of piracy.SPP acts without the need to involve or gain cooperation from any third parties, enabling an unmatched level of cross-device retransmission prevention and allowing service providers to take back control of their channels, to maximize their revenue.
In order to tackle live event piracy, CISCO and Friend MTS (FMTS) have partnered to put their respective technologies to work. FMTS’s market leading piracy monitoring capabilities feed the Cisco SPP service with real-time pirated video feeds found on the open Internet, which are used by SPP to locate the source of the leak and shut it down.
Cisco Systems, Inc. is an American multinational corporation technology company headquartered in San Jose, California, that designs, manufactures and sells networking equipment worldwide. It is the largest networking company in the world. The stock was added to the Dow Jones Industrial Average on June 8, 2009, and is also included in the S&P 500 Index, the Russell 1000 Index,NASDAQ-100 Index and the Russell 1000 Growth Stock Index.