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If we consider that big companies are spending tremendous amounts of money on billboard, TV and radio ads, we’ll know that there’s something strange regarding search marketing. Digital marketing companies in Dubai tend to lean on search marketing as probably one of the best marketing methods, but is it the best? Search marketing is considered among the best marketing methods since it’s tangible and measurable as well.
Brand Advertising Drives More Conversions Than You Think
Every Digital agency Dubai knows that big brand advertisers aren’t spending millions of dollars on advertising channels like radio, TV, billboards for nothing. There must be something we’re missing. Would big companies waste their hard-earned money for something that’s not beneficial? We don’t think so. In the UAE alone, TV, billboard, and similar advertisements are still among the most used advertising methods.
Neil Patel had something to say about brand advertising and the conversions it can bring on this blog post, https://neilpatel.com/blog/8-techniques-thatll-double-your-google-adwords-conversion-rate/. It’s advisable to take advice from the experts in the field. That way, you’ll know you’re on the right path to success.
The Beginning
If we consider that the consumer market has never heard of your company before, we all know that they won’t be searching for your company when they need the service or a product that you are selling. Why not? It’s obvious – they’ve never heard of you before. In case of performing a search, they most probably won’t click on your organic listing or paid search ad. This further means that if they don’t click on your brand, they won’t be able to purchase anything from you.
By knowing as the fact that your company is probably not some world-famous brand that everyone has heard of before, it’ll be easier for you to understand how everything works. By knowing this, you should consider how many other companies out there are offering the same or similar services as you do. You are one among the thousands if not millions of links for every potential customer to see. How can you make your brand distinguishable from all the others? Find all the ways possible to make your potential consumers hear of you before they find you through search marketing. That way, when they perform a search and see your brand name in the SERP, they’ll instantly click on your ad.
Which Types Of Searches Are There?
When it comes to search marketing, the harvest of the existing market demand is all you should think about. Search marketers perform an excellent job with harvesting this demand, but the thing is – search won’t grow new demand. That’s why you should focus more on these three types of searches we’ll mention in this article.
Transactional Search
When a person performs a search online, it’s a signal for intent to buy something. Search marketers that thrive in transactional searches are Pay-Per-Click (PPC) marketers that can write an incredible ad copy with compelling offers for potential prospects. Also, there are SEO marketers that can create content for visitors who showed their buying intent.
Navigational Searches
This group of searchers wants to visit a particular website. People that already know of your brand or your company like Twitter, for example, will surely come back to your site again. Considering they’ve liked what was presented to them, that’s why they will undoubtedly revisit.
Informational Searches
This group of searchers is searching for an answer to a question they have, or they’re trying to learn something new. There’s a way to lure in the informational searchers via SEO. Creating optimized content that is memorable, inspirational, and engaging which your targeted audience will consider being informative or educational is paramount. All of this will surely be of great help for luring in informational searchers into your marketing trap.
Make A Brand Of Yourself
According to every digital agency Dubai, building a brand is of the utmost importance for obtaining more people in your favor. You should know that when people perform a search online, they usually choose to click on the familiar brands. Search Engine Land and SurveyMonkey conduct research that says around 70% of consumers will decide to click on the retailer that they’re familiar with rather than on the unknown one. If you have a brand that people love and know about, potential customers will most likely choose to click on your PPC ad or organic listing.
Running Your Business
Considering that digital marketing plays a crucial role in today’s business world, you should know more details about how to run your business more efficiently. Read about all the details you should know on this link https://fabnewz.com/2019/06/efficient-ways-to-run-your-business/. There are so many things to learn, even if you thought you knew the most of them already.
Various digital marketing companies in Dubai can help you achieve better results, and much more conversions than you previously thought was possible. Find the most suitable digital marketing agency for your needs, and schedule a consultation meeting.
