Beijing launches Worldwide Campaign seeking Emblem for 2022 Olympics

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Beijing

Beijing may have seemed like an unlikely candidate to be hosting Winter Olympics, especially due to the lack of generally dependable amounts of snowfall to carry out snow sports; but a year after the Chinese capital won the bid to host the 2022 Winter Olympics, the city has launched a worldwide campaign seeking designs for both the 2022 Winter Games and the Paralympic Games logos.

 

At an event held on Sunday to celebrate the first year anniversary of successful bidding for the 2022 Olympic Games, authorities announced that they will be handing over the responsibility for designing the emblems of the games to designers worldwide. In keeping with the spirit of the games, they will be accepting entries regardless of the designers’ nationality, gender, profession, and age.

Beijing 2022

Speaking about the initiative, Han Zirong, general secretary of the Beijing Winter Olympic Organising Committee said, “The emblem is the most important visual image element of the Olympic Games and constitutes the basis of the Olympic Games branding system”. She also noted that the design of the 2022 Winter Olympics and Paralympics should signify the “perfect unity of nationality, art and creativity”, as it would represent “the stories of the Olympic Games and conveys the culture and ideologies of the hosting nations”

Designers from all around the world are welcome to offer their contributions to the organisation by November 30, 2016. The entries will undergo a strict procedure in order to select the winning logo.

Beijing had earlier hosted the Olympic games in 2008. The Beijing 2022 will be the third consecutive Olympic Games held in East Asia, afterPyeongchang 2018 and Tokyo 2020. It will also become the largest city in the world to host the Winter Olympics, a status presently held by Vancouver for hosting the Winter Olympics in 2010.

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