Baba Ramdev is planning to set his foot in Digital Healthcare sector by launching on-line medication platform named Chikitsalay. The idea took to stage when his FMCG products got accepted in premium basis in the country. The business lead by Patanjali for Ayurvedic medicines as well as consultation will be done by the Start Up launched recently.
Yoga Guru hinted the press previously regarding the start up as the company got more than 5 crores internet searches on a monthly basis. Also, his willingness to expand and export the products to 12 countries overseas. The particular measure would help outreach the public in a rapid manner. Although, no one available as of spokesperson from the company to revert to the queries.
Till date, Practo and Lybrate are one of the best setups in on-line healthcare facility providers in the country. The companies provide medication drugs but after inclusion of Chikitsalay would help public seek ayurvedic and natural medication through the digital firm.
According to Saurabh Arora, Founder & CEO of Lybrate,A company that manufactures its own drugs and sets up a digital consultation platform subsequently will have a multi-fold impact on its business.
Currently, Ramdev’s Patanjali has an enormous contribution in FMCG sectors. It sells toothpaste, edible oils, toiletries, beauty products, skin care treatments, and so on. In fact, the edible market has the sub lined other FMCG giants Nestle, Colgate, P&G, ITC, and much more. The company generated revenue of 5,000 crores INR in current FY 2015-16. It has other sister side guides as Divya Pharmacy which provides ayurvedic medicines and Patanjali Yogapeeth which help in curing health deficiencies as well as severe physical ailments.
One of the on-line pharmacy giants revealed that the demand for natural therapeutic medicines had created the rage among common public. Lakhs of visitors end up in searching such medicines on their sites. In fact, other conglomerates have started a page where one can avail Ayurvedic medicines in regards to any cost.
BigChemist is one of those company which witnesses similar situation and more than 10 lakhs viewers ask for naturopathy. As stated by Punit Kapoor, Director of BigChemist, “Absence of doctors and pharmacies is the biggest problem faced by traditional medicine practices such as Ayurveda in the country. If Ramdev manages to launch an online consultation platform, he will be one of the forerunners in the business.”
In global standards, the wholesome amount has been raised by $6 billion in digital health marketing. As per details gathered from Venture Capitalist firm CB Insights, Practo raised the fund worth $90 million in Series C funding with the help of Tencent, Sofia, and Sequoia Capital whereas Lybrate raised fund value of $10 million with the aid of investors such as Tiger Global, Ratan Tata, and Nexus Venture Partners.
The sales of Patanjali is scoring high as it targets 5,000 crores market as it rose up by 150% during FY 2015-16 while it targets 10,000 crores revenue generation in next few years. Subsequently, its FMCG segment reached 2,000 crores mark this financial year.