A self-regulatory organisation or SRO, Advertising Standards Council of India or ASCI, is a voluntary group of the industry for advertisement in India. Though it is a non-Government team, yet it is brilliant with its key motto in the field of maintaining as well as enhancing the confidence of every individual in advertising. In June 2016, 98 advertisements out of 159 were confirmed deceptive by the team of Consumer Complaints Council or CCC of ASCI. Out of which, six belonged to e-commerce category, 11 from food and beverage, 25 from personal or Healthcare class, 39 from the group of education and 17 from other remaining categories.
First and foremost, Cinthol Deo Stick claimed to be “3X longer” which indicates that product is 3X better than all other deodorants. Unfortunately, it was proved to be wrong as it was tested against a couple of products which are not listed as the leading or the major products. It is believed by CCC that this is misled by exaggeration and ambiguity. Second, when food and beverages are talked about, Patanjali Juices claimed to be cheaper with “more fruit pulp for good health”. However, this was accused by CCC because of the unfair category.
Patanjali Energy Bar also suggests that it gives relieve from the bad habit of chocolate which denigrated the class of chocolate. Third, the flat offer of Rs 10 bucks by Uber India was proved to be misleading as well. Last but not the least, exaggeration occurred when the offer of body message come fat burner by Naaptol online shopping was claimed to be misleading and wrong. In India, if an advertiser is claimed to be objectionable, then a person can anytime send their complaint to ASCI.