E-commerce giant Amazon Inc. has tied up with telecom operator Vodafone India to attract hesitant customers thus successfully having an offline expansion. In India, on-line presence is quite strong, but offline it has numerous competitors so, to get some space it joined hands by a large firm Vodafone which has a high goodwill in the current market. The respective tie up will follow the expansion of the assisted shopping program in more than 1000 outlets across India.
The sole reason behind the tie-up is to outreach end users in Tier-II as well as Tier-III cities, towns and urban-backed areas. The initial set of products will consist of Smartphones, Electronic Gadgets, etc. of renowned brands which will help sort out issues of the customers through “touch-and-feel” experience. For example, One Plus 3 is exclusively sold through Amazon but in Vodafone store, it would be nothing like virtual.
The program named as ‘Udaan’, the pilot project has taken a step forward by launching in Bengaluru. Currently, it is in 40 stores and tries to expand within a month. The entire business development plan came as a confirmation by the spokesperson. As per statement provided, the store will display mobile phones along with its cases according to the listing done on the website. Customers can buy it on-line or even go to the store to experience it physically. Vodafone stores will also help with post-purchase procedures.
At present Vodafone has as many as 10,000 stores all over the country of which Amazon will have access for selling phones. The company will exclusively sell off smartphone brands likeLenovo K4 Note, Redmi Note 3, One-Plus, the Coolpad range and Moto G4 Plus. The offline expansion will help strengthen its presence and catch up pace with prime rival Flipkart.
According to Arun Srinivasan, Category Leader of Consumer Electronics, Amazon India,With an aim to acquire incremental set of customers who are not yet shopping online, we are focusing on providing them with opportunities to experience the benefits of shopping on Amazon.in and build trust in the brand.
Apart from Amazon and Vodafone amalgamation, several other conglomerates have moved ahead with joining hands. The companies are Mother Dairy with e-tailers, Nykaa with major spa and salon service providers in Mumbai; Times Internet joins hands with Colombia, a digital marketing platform, and much more. The amalgamation of such companies is to provide better services to its end-users thus outreaching the neglected sectors of the country till date.