Amazon India Ties up with Dharma Production to Promote its Video Streaming Service

141 min read
Amazon India Ties up with Dharma Production

The latest news states that Amazon has planned tomake a deal with the renowned filmmaker Karan Johar’s Dharma Productionthis Monday, where the deal is apt for their Prime Video Service that they intend to offer. It is a fact that entertainment is something that is of crucial importance in the life of people and with the efficient service of video streaming services provided by Amazon India. Apart from this production banner of Karan Johar, Excel Entertainment is also one such production banners that has gained this exact attention from Amazon India.

This deal will include a catalogue that will have the latest and upcoming movies like Ae Dil Hain Mushkil, which is directed by Karan Johar starring Anushka Sharma, Ranbir Kapoor, and Aishwarya Rai Bachchan and is all set to be releasedon 28th October. Apart from this, there will be the upcoming releases like OK Jannu and Badrinath Ki Dulhaniya. The subscribers will also have the opportunity to gain access to hit movies like Kal Ho Na HO, Kapoor and Sons and various hit productions made by Karan Johar. This licensing deal is extremely beneficial not only for the film production houses but also to the future subscribers who will get the opportunity to avail the advantage of this video streaming service provided by Amazon India.

It is a fact that Prime Video by Amazon India will be a huge success, and this partnership with famous production houses will be advantageous for both the party. Having all the box office hits in a catalogue all in one place will mean that viewers will be intriguedto try out the video streaming services and will make it a point to subscribe. Therefore, this attractive licensing deal made by Amazon India is something that various major productions houses in Bollywood are looking forward to.

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