Share on Facebook Share on Twitter Share on Google+ Share on Reddit Share on Pinterest Share on Linkedin Share on Tumblr SEO drives everything in the digital world. Whether you are introducing a new brand or trying to sell a new product, your SEO will determine if your target buyers will be able to find you in the nick of time. Search engine optimization helps the leading search engines like Google, Yahoo and Bing find your website and its content as per the search terms that your potential customers use. Everyone wants a slice of popularity, and every entrepreneur tries to stay relevant. Therefore, there are dedicated teams of entrepreneurs and strategists, who follow each minor and major algorithm change, and update that Google rolls out. Just like every other aspect of digital marketing, SEO involves a learning curve. Nonetheless, you can take a crash-course of the following elements to optimize your website for all leading search engines today. On-site optimization On-site optimization is an umbrella term that covers everything from keyword strategies, meta tag placement, title tag selection, meta description creation and the inclusion of header tags. It also includes the optimization of URLs for your webpage. It is quite the multi-faceted component of SEO, and it involves quite many aspects from among the 200 SEO determinant factors. On-site SEO is not easy, and it is not a one day task. While engineers and strategists dedicate their days and nights to study the variations in traffic, bounce rate, and conversion rates to analyze the effectiveness of their new optimization campaigns and strategies, you can rely on software and tools for the same. WordPress and Joomla users have it a little easy, thanks to their massive repertoire of plug-ins and extensions for managing various aspects of on-site SEO. Content marketing It is 2018 and content is still king! You need to treat content marketing as a distinct strategy to become the master of your own SEO. Content forms the basics of search engine optimization for all kinds of websites. Google’s new algorithms can recognize content quality, originality and the intent of keyword usage. Gone are the days when a black hatter could copy random website content and re-spin it to use it on his own website. As per the experts at Joel House Search Media, high-quality and genuine content can help your website to garner loyal followers. Useful and informative content can also power a high conversion rate and diminish the bounce rate of a site. Any webmaster must know the basics of excellent content creation before proceeding with the rest of SEO. Off-site SEO Link building is the foremost important part of link building. For new brands, curating new links can be challenging. A smart way to address this problem is by sharing your own content on other established websites. When it comes to link building through content marketing, always remember that sharing is caring. Link building takes time. Do not opt for link farms since they can easily do away with all your SEO efforts and brand repute in the blink of an eye. Modern link building strategies rely heavily on attracting natural links from reliable sources. Valuable content, with intriguing visuals, has the potential to go viral and attract mass link building opportunities. Some experts do like to think that creating viral content is impossible, but we know for a fact that with a little dedication and a lot of research viral content creation is entirely possible in 2018! Monitoring and analytics SEO loses its purpose if you do not find a way to measure its impact. Search engine optimization should be able to bring organic traffic to your site and increase the general conversion rate. It should affect your brand ROI positively after a couple of months. Yes, all optimization strategies take time. However, you should leave no strategy unmonitored for the first three months because companies get positive results only from the fourth month. You should start monitoring the effects, and changes the new strategy rings in from the very first hour. The initial few days (even weeks or a month) can be extremely disappointing, but tenacity is a prerequisite for all digital marketing strategies. Stick to Google Analytics and similar software (plug-ins or extensions) for your website CMS that can help you make sense of the changes in data. There is no SEO without technical SEO Technical SEO does sound more intimidating. It involves updating and replacing the robots.txt file, updating sitemaps, content compression, redirect management and data management. These do seem complicated for the layman in the beginning, but as far as our experience goes, with a little help from Google and with the correct use of plug-ins, even you can rule on technical SEO.