Social Media Why should you include Instagram in your social media marketing efforts? By Karen Anthony 0 Share on Facebook Share on Twitter Share on Google+ Share on Reddit Share on Pinterest Share on Linkedin Share on Tumblr Experts say visual content on various social media networking channels is becoming very popular among online users. They predict that this trend is likely to continue in the coming years.As an entrepreneur, it is essential for you to take advantages of it by communicating visually with your online audience using your business website as a medium. This will enable your business to create a viable brand image for your products or services you are selling them in the virtual marketplace. An increasingly popular online platform that helps you to achieve this objective is Instagram. Why should you include Instagram in your overall marketing strategy? The reasons for the growing popularity of Instagram among internet users are not very hard to find. As a child, your parents may have told you the phrase ‘a picture says a thousand words’ while taking you to an art gallery or a museum. Today’s online consumers expect images of the products or services they intend to buy in the virtual marketplace. You should be in a position to provide your online audience with the photos of what you are selling them if you want your business to thrive. Just stop to think for a moment about how these internet users are likely to browse through their Facebook feeds. They may not read every post. However, in the case of images and photos, there is every likelihood they will see a vast majority of them. These experts go on to explain the five main advantages of incorporating Instagram into your overall marketing strategy rather than just generic photos: Enables you to connect with your online clients across numerous channels Making Instagram a vital component you’re over overall marketing strategy allows you as an entrepreneur to interact with your online audience across many channels. This increases client engagement. For instance, you may start displaying visually appealing of products or services you are selling using Instagram on your business website. While browsing through your site, a particular online customer may not have any idea that you have an Instagram account. However, when he/she see the photo gallery and clicks on any one of the images, he/she immediately notice your account. This may tempt him/her to follow you and even buy what you are selling him/her. On the other hand, a situation may arise where real Instagram followers may not know about your business website.This is why it is crucial for you to take some simple steps to help them find you. There are apps that you can install on this social media platform to get targeted customers faster. Establishing a Shoppable Instagram in your account allows these online browsers to view the images of the products or services you are offering to sell them. Work smarter by reusing marketing materials As an entrepreneur, you need to do so many things in a short period. Incorporating Instagram photos into your overall e-commerce marketing strategy for your business enables you to work smartly rather than harder. It is possible for you to use these same photos as marketing images for your business websites and advertisement on Instagram. Builds trust You are aware as a proprietor that a reputed brand image of the products or services you are selling to you online audience helps you effectively engage with them. One of the most critical advantages of Instagram is that it allows you to build your establishment’s reputation with your customers. People want to sense a human connection even when they make their purchases in the virtual marketplace. Instagram enables you to establish this connection with your online audience. Enhances online traffic to your business website Industry experts say the level of client engagement in the case of Instagram is higher than other social media networking channels. This makes it a very powerful medium to generate organic online traffic to your business website. Establishing a strong presence in this platform can enhance your site’s visibility on the result pages of various internet search engines. Gaining the competitive edge These experts further state that the level of competition among businesses on Instagram is no so fierce than in other social media networking sites like Facebook. However, they say this trend is not likely to continue shortly even if a small percentage of engaging their online clients on this platform. This is the reason why they say it is vital for you as an entrepreneur to establish a strong presence on Instagram if you want to stay one step ahead of your business rivals. Industry experts say that the present growth and famous of Instagram among internet users is a just small fraction of this platform’s true potential even if it has over 500 million followers. In the coming years, it can become a name of reckoning with among the prominent social media networking sites. This is the reason why it is essential for you to use it a useful marketing tool to interact with your online audience. If your establishment does not have a presence on Instagram today, it could be losing out in the future.