Share on Facebook Share on Twitter Share on Google+ Share on Reddit Share on Pinterest Share on Linkedin Share on Tumblr Back in early 2000’s, the idea of a website was pretty simple. Just make sure the colors won’t hurt the eyes, and it should present the content in a way that it won’t appear complicated. That was it. Of course, you might get the tacky background images, the auto-playing audio clip, or header marquee every now and then but most websites back in the day were plain and straightforward. Good thing it all changed. Nowadays, having a website isn’t just about putting your name online. For your visitors, it’s an experience that can either be bad or good. In some cases, that experience can influence the behavior of your customers. I can’t count how many times I’ve seen people change their minds about a brand or business just by spending 30 seconds on their site. According to Eric from jemcologics, the aim nowadays is to design a website that keeps up with the shifts in consumer behavior while employing current technologies. In simple terms, it should make your visitors happy through the use of the latest tools and systems. CRO or conversion rate optimization also comes into play. Driving traffic to your offer via SEO and Social media efforts cost money. Why not A/B split test that traffic to maximize conversions for a higher ROI. So how do you do it? Well, it’s actually pretty simple. All you have to do is to follow the golden rules in web design. By following these tips, you can ensure that your visitors end up happy and hopefully, converted. Golden Rules in Web Design. Make your site mobile-friendly – According to the latest data, Americans spend 70% of their time online on their phones. For Indonesians, it goes up to 90%. What does this tell us? Well, it says that your website should be mobile ready. The mobile market might be a tougher egg to crack than the traditional online market, but with the growing number of users preferring their phones over their laptops or PCs, it would be irresponsible for business owners to disregard this demographic. User experience should be a priority – The idea is simple, your site’s design should be able to deliver your brand messaging clearly and as quickly as possible. But that doesn’t mean you have to strip down your site to its bare minimum. There are still customers who are keen on websites that are pleasing to the eyes. Just make sure you provide your visitors with all their needs within a few clicks. Your visitor should never feel lost while using your website. Keep it personal – While this depends on the size of your business, it’s always a good tip to make your website personal. By personal, this means using the pictures of your team instead of a stock image. Tell a compelling story. By keeping a blog of your activities as a business. By inviting them into a community of your creation online through social media. Your website should feel like an “online handshake” between you and your visitors. This way, your prospective customers can feel a deeper connection with you as a business. Keep SEO in mind – While user experience and content can make your visitors happy, it would be all for naught if nobody sees your site. That’s why web design should be practiced with SEO in mind. On page structure, internal linking and meta tag optimization are all very important ranking factors that will make or break your website visibility. Getting your on page right, you are not only one step away from ranking higher in Google and other search engines but you will require less resources (link building) to rank your website for a particular buyer intent search term. Click here for SEO frequently asked questions. This way, your visitors can see your website more often through their favorite search engines. What do you think? Do you have other tips on how to create the perfect web design?