Today almost any action can be optimized with the help of various applications and tools. Marketing is not an exception.

Most of the tools below have at least a free trial period or even a free version. We chose the best solutions for each category, whose services fall into the price category “up to $30”.

Social Media Management

Hootsuite is one of the platforms for managing social media. This software allows to manage multiple contributors’ profiles, monitor mentions of your brand, update multiple networks at once, and create social analytics reports. There are a few subscription plans, and the Pro account is from $8.99 per month.

Alternative solutions: ZOHO Social (from $10 per user per month) and Iconosquare (from $9 per month).

Analytics

Microsoft Power BI works with datasets and flexible dashboards. Also, this tool has Ad Hoc analysis and reporting system and Online Analytical Processing (OLAP). Power BI Pro subscription plan has fairly democratic prices — $9.99 per user per month.

Alternative solution: Go Squared (from $29 per month).

Conversion Rate Optimization

Crazy Egg is a tool that operates with keywords, brands, monitors user behavior on the site and uses the modern technologies — different mapping tool (scroll maps, heat maps), design and A/B testings and in-page analytics. The Basic subscription plan is $9 per month.

Alternative solutions: Pro Rank Tracker (from $19 per month) and Hotjar (from $29 per month).

Content Management

Squarespace is a cloud-hosted solution with many customization options and lots of ready-made templates for creation, создании, filling and maintaining a website, a landing page or a blog. Dropbox file synchronization, social links, and custom CSS are included. Price starts from $8 per month.

Alternative solutions: WordPress and Drupal, and they are constantly free!

Customer Support

Freshdesk is one of the best tools on market. It has help desk ticketing, knowledge base, community platform, live chat and phone support. Price starts from $19 per agent per month.

Alternative solutions: LiveAgent (from $12 per agent per month) and Zendesk (from $5 per agent per month).

Email Marketing

ActiveCampaign that allows to create informative and engaging newsletters, SMS and manage your contacts. Also, this service contains easily drag and drop email designer and many free email templates. Basic subscription plan price starts from $9 per month.

Alternative solutions: iContact Pro (from $14 per month) and AWeber (up to 500 subscribers for $19 per month, up to 2,500 subscribers – $29 per month).

In addition to the tools that work with mailings, it is worth paying attention to the related services. They include NEWOLDSTAMP, a service for the convenient creation of signatures ( you can check email signature examples before creating you own), and a few copywriting apps like Hemingway Editor for making texts more clear and MailChimp that contains many useful tools like Subject Line Researcher.

Another great email signature creator is ZippySig. They offer some really good professional business templates and also have a lot of customizable options.

 

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