As a growing number of business owners are discovering, online stores hold a number of advantages over their brick-and-mortar counterparts. Lower operating costs, reaching a broader customer base and being open for business 24/7 are just a few of the perks associated with taking a retail enterprise online. However, not every online store has an equal chance at success. Depending on the type of product you specialize in and the type of base you wish to reach, making your business thrive can be a tall order. When looking for effective ways to grown your business, you can’t go wrong with a well-designed website. Whether this is your first foray into store ownership or you’re interested in revamping an existing site, the following design tips can be a benefit to your business.

Easy Navigation

Few things are more frustrating than searching for an item or attempting to make a purchase from an online store with poor functionality. If customers find your store difficult to navigate, many of them won’t hesitate to take their business elsewhere. With millions of options from which to choose, finding another online store that has what they’re looking for shouldn’t prove very time-consuming. When designing your site, it’s important to prioritize functionality, easy searching and expedient checkouts. Fortunately, even web design novices can easily create ecommerce websites with the convenient tools provided by Network Solutions.

Mobile Optimisation

Any online store that hopes to thrive in the current marketplace needs to be optimized for mobile devices. Although a fair amount of browsing is still done from traditional desktop and laptop computers, mobile devices now account for the bulk of online traffic. Furthermore, research has shown that mobile device users make up a sizable percentage of online shoppers. As such, mobile optimization should be among any business owner’s foremost priorities. If your store is unable to properly function on smart phones and tablets, you’re missing out on loads of potential business.

Social Media Integration

There’s little wonder as to why so many businesses have embraced social media in recent years. Popular social media mainstays like Facebook, Twitter and Instagram enable businesses to keep existing customers informed while also reaching out to new patrons. Best of all, social media promotion doesn’t cost a penny. With this in mind, create accounts for your store on the aforementioned outlets and update them daily. Furthermore, make a point of engaging with any followers who reach out to you with questions or concerns. Lastly, place easily-visible links to your store’s various social media accounts at the bottom of every page on your website.

In light of all the expenses and bureaucratic red tape associated with opening traditional stores, it’s easy to see why so many first-time business owners have elected to go digital. However, if you want to see your store thrive in an increasingly competitive digital marketplace, it’s imperative that you put your best foot forward when creating your site. Easy navigation, mobile optimisation and social media integration can go a long way in ensuring long-term success.

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