From A Sex Tape To A Billion Dollar Brand: The Making Of The Kardashians


The clan of the Kardashians was just a normal family until Kim Kardashian’s rise to fame with the celebrity sex tape. That caught public attention and started a tumbling of dominos that led to a show that now airs in 167 countries, with nine spinoffs up to date, a combined social media reach of 700 million-plus followers, five insanely profitable applications, and a billion dollar brand by the name of Kardashian. The family mints millions from a hodgepodge of endorsement deals, paid appearances and can’t-stay-in-stock products. They built all that from one simple boutique in the Valley. It all started with the sex tape that Ray J made with Kim Kardashian, which went public in 2007.

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