Share on Facebook Share on Twitter Share on Google+ Share on Reddit Share on Pinterest Share on Linkedin Share on Tumblr Retail enterprises are evolving with time, and retail industry are more concerned about corporations which are dealing with huge data that need to be managed and analyzed. This information, if moved to a single platform will help businesses gain insights into customer expectations and needs, maintain inventory, deliver more personalized services, and anticipate customers’ demand to lead to a better service delivery. The invention of SAP HANA, which makes use of online analytical processing to store data in the main memory rather than disk, has made data processing faster. Retailers need IT solutions for the retail industry that provide them with a realistic view of their operations to help them plan and make quick decisions. Retailers need solutions that assist them to manage several operations and get their requirements all into one system. Features of SAP technology that helps retailers manage their customers and marketing activities: Improved Point of Sale services SAP helps retailers to harness real customer and point of sale (POS) insights. POS is changing its functionality to accommodate modern customer needs. It’s not just a point of sale, but a point of service as well. With SAP services, POS is doing more than checking out a customer. A business can receive better customer engagement and improve its relationship with clients. SAP technology has advanced the point of sale to integrate its functions to be able to manage its inventory, sales analyses, customer loyalty merchandising and many other services all in the same platform. Point Of Sale with the function SAP can now deploy mobile POS, a system that can run on a smartphone or tablet. The retailer can now maximize customer experiences anywhere, anytime with the latest conveniences of mobile POS. Merchandise Management SAP functions help retailers to connect with their workforce, suppliers and their customers in real time and can manage every activity in one interface. As all processes are supported in a single platform, a business can make decisions quickly and change strategies to meet its customer needs and improve service delivery. SAP helps streamline business operations and integrate the business process into one platform saving resources and time. A client can place their order online and let it get immediately noticed by sales agents. The inventory too gets updated at the same time and all the procedures concerning the order are put together in one platform. The integration of a company’s process simplifies the operations and provides an organized way of carrying out procedures avoiding the tedious process of manually moving requests from one department to another. Analytics and easy decision making SAP provides an analytic feature that enables you to generate transactional data of your retail business and get insights of the sales stats. SAP automatically creates reports for organizations based on the data of daily operations making it easy for the business owners to make decisions. Conclusion SAP helps retailers to manage their business enterprise by providing a single platform for workforce, customers, and suppliers making it simpler to track each activity and make quick decisions right from the point of order to its delivery. It provides an improved POS for a business to manage its inventory, sales analyses, and customer loyalty. SAP helps retailers to access daily reports and transactions in real time, making it easy to make useful decisions without waiting for reports from different teams.