Ayr United enlist topless model for kit launch

Online betting company Bodog will sponsor Ayr United for another year, and have gone for another direct approach with next season’s kit launch.

Last season’s topless campaign landed the Scottish side in bother, but it has not deterred them from coming back again this time out and unveiling the away strip in an extremely similar fashion.

The Ayr board decided that brand and advertising continuity is vital and have gone ahead once more, hoping it will help spur the players on next year.

 Ayr United have enlisted the help of a topless model to launch their kit for next season

Online betting company and sponsors Bodog unveiled the away strip with the help of a model

Calvin Ayre, founder of Bodog, explained: ‘After the controversy of last year’s kit launch we felt we should change our strategy.

‘So this year we are using a body-painted model in the away strip rather than the home one.

‘We hope the pictures will give The Honest Men the boost they need for promotion and a good Cup run too. ‘Mon Ayr!’

The Honest Men will hoping the new kit will give them cause to celebrate next season

They landed in hot water for a similar kit launch last season but were undeterred

Bodog hope the pictures will spur the side on and earn them promotion to the Premiership

Ayr United Football Club added: ‘It’s a big season for the club and its great to have Bodog on board again. In the modern era it’s pretty rare to have such a long-term sponsor and there’s aplenty to be positive about the season ahead.’

The club will hope this new kit will help in their promotion push as they look to reclaim their spot in the Scottish Premiership.

Bodog are in their seventh season of sponsoring Ayr and have previously been shirt sponsors of West Brom and a betting partner to Arsenal.

The club were also pleased that Bodog were on board for yet another season for the launch

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