The State’s Startup Cell funded 8 technology startup firms worth Rs. 2 crores so as to give a boost to the tourism industry of Karnataka. The 8 firms include AAO Hostel, Trip on Food, Trip Diary, Moving up Products, Aseuro Technology, Digitour Technologies, Highway Delight, and Highir Technologies. The respective startups have come up with innovative technology-based solutions that would eventually help in the growth of the State tourism.


The funding raised by these companies were made in association with department of tourism under the Idea2POC Scheme of the Karnataka Startup Policy. It aims to fund near about 100 such startups under its scheme. The present funding in 8 companies was made on the basis of the impact of solution given on tourism, website status, alignment with a business plan, direct relevance and impact on tourism and so on.

They were selected after the department invited them with a proposal of being an early stage startup thus eager to provide an innovative solution and product in the field of tourism. The selection procedure was lengthy henceforth consisting two rounds after which final 8 were selected. The entire three round were pitched by each of the contesting startup firms where they successfully passed one stage after another.

According to Priyank Kharge, IT & BT, Ministry of Tourism, Government of Karnataka, This is a first of its kind initiative in the country. It is a great opportunity for startups in tourism sector to showcase their technology solutions and pitch to the government and a panel of industry experts directly on the occasion of World Tourism Day. I hope we can adopt a few ideas to boost tourism or tourist experiences in the State and Bengaluru.

Source : (As Interviewed in Business Standard)

The selected 8 startup firms have been mentioned below.

  1. AAO Hostel: Funded Rs. 40 lakhs. Located in Bengaluru, it provides affordable rooms for the travellers with basic amenities like baggage store, free wi-fi, laundry service, etc.
  2. Highway Delight: Funded Rs. 35 lakhs, it is transaction mobile-based app developed comprehensively to address pain points of the highway commuters. It provides services through real-time specific location information like restaurant, washrooms, lodges, emergency numbers, fuel locations, medical assistance, automobile service centres, ATM locations and so on.
  3. Highir Technologies: Funded Rs. 25 lakhs. It is a Resort discovery platform, which helps the owner’s to get better visibility with single page responsive web design, geo-tagging of locations, aerial 360-degree virtual tours, and much more.
  4. DigiTour Technologies: Funded Rs. 25 lakhs.
  5. Aseuro Technologies: Funded Rs. 25 lakhs. IT Solutions and Service company which helps clients reduce the cost, improve business and IT performance, enhances organisational flexibility, and so on.
  6. Trip Diary: Funded Rs. 20 lakhs.
  7. Moving up Products: Funded Rs. 5 lakhs, it aims to help travellers move out with their luggage in packing and shifting from city to city or intracity.
  8. Trip on Food: Funded Rs. 5 lakhs, it is a platform which focuses towards food and where food enthusiast can enjoy local cuisine, without any language or cultural limitations.

Earlier the Government had encouraged such similar startup platforms in the Karnataka State. The pro-active approach began in July 2016, where it announced a set of schemes with an aim to support and  boost the startup ecosystem in Karnataka. It funded almost 60 million USD (6 crores INR) during the launch of a startup cell named Karnataka Biotechnology and Information Technology Services (KBITS). Also, in March 2016 it announced to set up 4 technology business incubator all over the State by the end of 2016-17.

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