Share on Facebook Share on Twitter Share on Google+ Share on Reddit Share on Pinterest Share on Linkedin Share on Tumblr Google Play Music Store was launched in the US years ago, but there was no sign of the feature making its way into India. Now, the company seems to have covertly launched the Play Music Store in India, but seemingly without some of its extended features. The Play Music Store appears to have been launched at the same time that Google announced a number of updates targeted towards users in India, including services like YouTube Go, Google Station, and Allo (this last one’s Assistant will talk back to Indian users in Hindi). But users in the country nevertheless managed to spot the service going live for them today, with a range of songs and albums up for purchase. However, the service lacks quite a few of the features that make it attractive. For instance, there is no availability of the “All Access” subscription plan, no music streaming, and no radio or podcast services in India. Users will only be able to buy songs and albums individually on the app, with content ranging from INR 15 per track to INR 90 per album. With the launch of the Play Music Store in India, Google is clearly trying to wrestle its way into a market already saturated with several online music services like Apple’s iTunes, Gaana, and Saavn; Spotify is also slated to come to India soon. But how Google will fare in the competition without its streaming service awaits to be seen. Google has been targeting the Indian market specifically in recent times, not only because of the country’s large population count, but also because it is lately becoming increasingly open and dependent on services offered on the internet. However, at present, the digital market is a tough one to crack into in the country for a host of reasons. Most importantly, the majority of the Indian population still remains alien to the privileges of credit and debit cards, making online purchasing a near-impossibility. But even though only a fraction of the country’s population goes online at the moment, the numbers are tipped to increase in the coming times with many tech giants venturing into the market. The Indian market, in its present state, seems to promise a number of opportunities for growth and expansion with the help of technical innovation which may also affect the development of the country positively. Perhaps this opportunity is what Google is counting on with its serious foray into India.