Social storytelling platform Socius has raised fund worth $400,000 in a seed round funding done by Nordic funds and Raa invest so as to gear up storytelling and curating tool in social media segment.

socius

The digital publishers established in 2013 are engaged in providing micro content shared by their editors or else extend to cover general public and influencers. The respective platform helps them to cover any event from their preferred locations. It also let the crowd tell stories of any angle thus by using technology; ideas are out into brands which might maximize the use of content generated accordingly. The fund raised will be in usage for content and revenue point of view.

READ: India-based on-line grocery store raises funds

Socius has already teamed up with many customers such as Visit Norway, The Berlinale, Peerspace, Conde Nast, etc. The publishing giant has sought to provide other giants belonging to a varied sector like brands, musicians, organizations, and so on. Musician Courtney Barnett is one of those beneficiaries, who receive appropriate support from the company. It is also trying to diversify towards PR agencies, media houses or agencies, general campaigners, and so on.

 According to Daniel Butler, CEO Socius, We have evolved from being a simple social media aggregator to a tool solving the major challenges in the publishing industry. We are laser-focused on monetization and return on investment by offering contextually relevant native ads and call-to-actions that are ad-block resistant.

The respective company has supported publishers who tend to run interactive campaigns regarding content marketing, appreciate advertising marketing, along with customer engagement. It claims to be numero uno in a similar segment having a capability of setting up highly customized campaigns in few hours. It also has a high rated click-only industry on an average.

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