Conjectures about Apple’s upcoming iPhone 7 range has sent the whole world into a tizzy, leading to a bizarre array of theories some of which are probably better off being ignored. But what do you do when a highly reputable source of information (read: leaks) makes a confident claim? You would at least consider it reverently; or you might even be compelled to believe it.

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Evan Blass of VentureBeat has tweeted today that Apple will release its new range of phones this year around September 12. To quote Blass’s words, “iPhone 2016 release: week of September 12th”. Now Blass is considered to be a very reliable source of mobile technology related information, and in this context his words echo with previous reports construed upon Apple’s reputation to launch their flagship smartphone during early to mid-September every year.

The frenzy around the iPhone 7 range has reached unprecedented heights as users keep wondering what changes the company might implement to further improve the world’s most revered smartphone line. Earlier this week we saw a pretty solid looking video showcasing a dummy model of the iPhone 7 which the makers of the video claimed had arrived straight from a supply chain partner. While we have no proof to back the claim, it is worth considering that the makers of the video are based in Shenzhen, China, which is also home to Foxconn, a major supplier to Apple. If the video holds true, then we have a pretty good idea of what the new phone’s exteriors will look like.

There were also other reports floating around according to which Apple was gearing up with three variations of the iPhone this year: the iPhone 7, the iPhone 7 Plus and the iPhone 7 Pro. Some were even ready with a possible price list for all three. But for Blass’s followers, such illusions were shattered after he tweeted on July 18 that there were going to be only two iPhone models this year: “The 2 (two!) 2016 iPhone models are codenamed Sonora and Dos Palos”, Blass wrote.

But some are hopeful that with Apple’s 10th year anniversary coming up in 2017, the company will deliver someting truly epic next year. We sure can’t wait.

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